Elon Musk’s Texas Empire: Building Towns, Expanding Businesses, and Turning Bastrop Into a ‘Texas Utopia’

If you thought Elon Musk was juggling enough responsibilities with his involvement in SpaceX, Tesla, Twitter (now called X), and The Boring Company, you’d better buckle up. The billionaire tech mogul is at it again, but this time, he’s not just launching rockets or building electric cars—he’s building an entire town. Yes, you read that right. Elon Musk is now venturing into urban development.

In what seems like a real-life sci-fi scenario, Musk has acquired a whopping 3,500 acres just outside Austin, Texas, and is planning to build a town called Snailbrook, which will serve as a living and working hub for his employees. Welcome to the latest chapter in Musk’s quest to take over the world—starting with Texas.

See all the real estate for sale in Bastrop County Texas here.

The Birth of Snailbrook: A "Texas Utopia"

Musk’s vision for Snailbrook is as ambitious as his plans to colonize Mars. This town will be situated near the facilities of SpaceX and The Boring Company in Bastrop County, Texas, and is designed to be a self-sustaining community where employees of Musk’s companies can live, work, and probably get a decent haircut without leaving the area.

As for the name “Snailbrook,” it comes from The Boring Company’s mission to create tunnel-boring machines that “move faster than a snail.” A bit of tongue-in-cheek humor from Musk there, showing that even when he’s building a town, he can’t resist some playful branding.

So what does Snailbrook look like so far? Well, Getty Images captured aerial photos of the budding community. At the moment, it’s a mix of modular homes, large warehouse-like buildings, a sports court, a pool, and a gym, surrounded by patches of dirt just waiting to become roads or maybe a Tesla charging station. Streets have already been named—**Boring Boulevard, Waterjet Way, and Cutterhead Crossing**—which certainly sound like places where productivity and innovation will thrive (or, at the very least, a great spot for some underground tunneling action).

And for those who like their kids’ education with a side of innovation, Snailbrook will also have its very own Montessori school, ensuring that the next generation of potential rocket scientists and engineers can start their training early.

Rent in Muskville: A Steal or a Trap?

Living in this “utopia” comes with an appealing price tag. Musk plans to charge employees $800 per month for rent—an absolute bargain when you compare it to the skyrocketing housing prices in Austin. That’s well below market rates, and let’s be honest, in a world where tech workers are paying astronomical sums for rent in cities like San Francisco, it’s no wonder Musk’s employees might jump at the chance to live in Snailbrook.

However, there is a potential downside. As Gizmodo pointed out, history has shown us that company towns can be a bit… tricky. In the past, many of these “utopias” turned into dystopias where companies controlled not just the jobs but the housing, groceries, and just about every aspect of life. Will Musk's version turn into something similar, or will this truly be the modern, worker-friendly paradise he envisions?

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And it’s not just employees who are on board. According to The Wall Street Journal, Musk has been chatting with Kanye West and Grimes (yes, his ex-partner) about the town’s design. Whether or not Snailbrook gets its own Yeezy architecture remains to be seen, but let’s hope Musk has a solid WiFi plan for those late-night brainstorming sessions.

Bastrop: Ground Zero for the Elon Musk Empire

Snailbrook isn’t an isolated project—it’s just a small part of Musk’s grand plan for Texas. The Bastrop area is quickly becoming the beating heart of Musk’s operations. You see, Snailbrook sits right next to The Boring Company’s headquarters and Hyperloop Plaza, a facility that has transformed from a barren plot of land into a bustling center.

The Hyperloop Plaza itself is something out of a futuristic novel. It has a community center called the Boring Bodega, which serves employees with a barber shop, a bar, games, food, and a mini supermarket. It even offers exclusive Boring Company merchandise, because let’s be real, what’s a tech utopia without swag?

Just across the street from Hyperloop Plaza is Starlink’s production facility. Starlink, Musk’s satellite internet venture, is growing like crazy, providing fast internet in remote places, on cruise ships, and even for airlines. To keep up with demand, the Starlink facility is undergoing a massive $8 million expansion. So, if you thought Musk’s empire was just about rockets and electric cars, think again—he’s got internet satellites whizzing around Earth, too.

Not to be left out, Neuralink, Musk’s brain-computer interface company, has its own campus nearby. Throw in Tesla’s Gigafactory, located just a few miles away, and you’ve got a sprawling hub of innovation and futuristic technology right in the heart of Texas.

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A Glimpse Into the Future: The Growing Musk Ecosystem

In the video transcript, we see how Musk’s various Texas-based companies are all interconnected. This area is not only home to SpaceX’s Starlink, The Boring Company, and Neuralink, but it’s also becoming a hotspot for Tesla and the newly revamped X (formerly Twitter) headquarters.

The landscape of Bastrop and nearby areas like McGregor and Starbase shows how Musk’s empire is spreading across Texas. In McGregor, they’re testing Falcon 9 boosters and Merlin Raptor engines for SpaceX. Meanwhile, down south, Starbase is where some of SpaceX’s biggest breakthroughs are happening—likely while locals sip on cold brews at the Hyperloop Plaza’s bar. (Hey, even rocket scientists need a break!)

See all the property for sale in McLennan & Coryell TX

Musk’s various enterprises are creating a tech and innovation ecosystem in Texas that could rival Silicon Valley. The difference? In Texas, the barbecue is better, and there’s a lot more room to expand—both in terms of space for facilities and maybe even some personal space in the less densely populated parts of the state.

What Does This Mean for the Future?

So, what does Musk’s bold vision mean for the future? Well, if Snailbrook succeeds, it could serve as a model for other tech giants looking to create self-sufficient, employee-centric communities. On the other hand, there’s always the possibility that this town, like other company towns of the past, could run into challenges when it comes to giving employees their independence. For now, though, it’s clear that

Musk’s Texas utopia is on its way to becoming a reality.

And with the way things are growing out there in Bastrop County, who knows—maybe one day Musk’s towns will stretch from Austin all the way to Mars. But for now, keep an eye on Boring Boulevard and Cutterhead Crossing, because Texas is about to get a whole lot more… well, boring.

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Wrapping It All Up

Elon Musk isn’t just building companies; he’s building a world where work, life, and maybe even fun can blend seamlessly. The town of Snailbrook is only the latest in his grand plan to create communities around his businesses, allowing for a new kind of workplace where employees don’t have to commute or deal with the high cost of living in big cities.

Now, let’s just hope this “Texas utopia” stays as chill as it sounds and doesn’t turn into something out of a dystopian sci-fi flick.